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The space featured Barbie dolls and accessories from the past six decades, which also served as a reminder that the brand really has come a long way. Nostalgia was certainly a big theme as I talked to various people visiting World of Barbie. One woman in her mid-50s brought her father to the exhibit.
Barbie Dreamhouse Doll House With 70 Accessories And Accessible Elevator
On the second floor, the rooftop opens with a colorful pop-up umbrella! Open the swing chair in the living room to swing on the inside or the outside of the house. Furniture includes a bathtub (which can also be used as a rooftop spa!), table and two chairs, sofa and bed; additional accessories add to the storytelling possibilities, like a towel, place settings and tablet. It's the perfect townhouse for an the on-the-go Malibu lifestyle! Includes townhouse with working elevator and pop-up umbrella, furniture and accessories.
View in Your Space
The two laughed and held hands as they walked around the space. The immersive activation — which is now open at Santa Monica Place — was imagined by live entertainment company Kilburn Live, Mattel, Inc. and global sports, fashion and events giant IMG. The 20,000 square-foot attraction allows fans to step inside Barbie's life-sized Dreamhouse, try on one of Barbie's careers for size and even get in the driver's seat of a Barbie Camper Van designed by West Coast Customs. The venue is located within Santa Monica Place that features a parking structure with ample Parking. World of Barbie does not validate any parking ticket and is not responsible for anything that happens outside the event. "I think we're all here because we appreciate Barbie's legacy. She's timeless," he told us.
Coming off the heels of its extended Toronto run, the Barbie attraction opened at Santa Monica Place on Friday
But you can still view a catalog of products and be directed to purchase at retail. Promo codes and gift cards are applied during checkout. Barbie's ultimate dream house will offer lots of Barbie swag for purchase, including t-shirts, jackets, blankets, key chains, and even pet bowls. Your dream house will be rolling into Salt Lake City on Saturday to celebrate Barbie's 60th anniversary of her very first house.
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Barbie Dreamhouse, 75+ Pieces, Pool Party Doll House With 3 Story Slide
World of Barbie is an immersive and interactive experience. All guests enter the premises and participate at their own risk, and release Kilburn Experiences 3, LLC, Mattel, Inc., their affiliates, successors, assignees, licensors and licensees from all liability of any nature while engaging in the event. Guests are encouraged but not required to wear masks during their visit. Guests are strictly prohibited from running, jumping, or climbing of any kind on the premises and/or within the experience. Strollers are not allowed inside World of Barbie.
Requires 3 AA (LR6) alkaline batteries (not included). When young imaginations move into the Barbie® Dreamhouse™, they turn this amazing dollhouse into a dream home! Plug-and-play design helps keep pieces in place as small hands move around (and make clean up easy for adult hands!).
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Barbies, your dream house is rolling into Salt Lake City on April 27

When you enter, the first place you walk through is Barbie's living room. The explosion of pink and bright colors sets a fun tone for the visit. Discover, explore, and revel in the iconic lifestyle and many careers of Barbie through a wide selection of interactive activities. After a huge success in Toronto, World of Barbie makes its US debut in Santa Monica. The production will also feature a museum exhibit where guests can see how Barbie, her Dreamhouse and her various vehicles have evolved over the years. The immersive activation — which opens at Santa Monica Place on April 14 — was imagined by live entertainment company Kilburn Live, Mattel, Inc. and global sports, fashion and events giant IMG.
Four rooms and a rooftop lounge make Barbie® doll's house ultra-deluxe. Fabulous furniture and modern accessories inspire creativity and imagination. Fold up the house with accessories inside for easy and convenient storage; unfold with ease to start play! There's a kitchen, living room, bathroom and bedroom, plus a closet! Travel between floors on the child-activated elevator.
"But her legacy exists because she's evolved through the years. Like they just released a Barbie with Down syndrome. That's awesome." "I think people are loving it because you capture that feeling of childhood. That's why some people are here," a staff member in charge of the area told me. "Barbie is nostalgic." After welcoming more than 100,000 guests at its Toronto location, World of Barbie made its U.S. debut Friday in Santa Monica.
On this particular Wednesday, the crowd was diverse — much like Barbie nowadays. There were several moms with their kids, some groups spanning four generations. Influencer-types taking selfies in Barbie's closet. (Some even had professional photographers trailing them around the space.) There were several people, women and men, dressed as Barbie themselves. By the end of my visit, I saw every age, gender and race represented in the crowd.
"And she still is... she's evolved a lot with the times." Sign in to see your cart from a previous visit.
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